Three letters of history, fantasies and projections. Three letters of expression, revolutions, but also exclusions.
Does Art with a capital “A”, elitist and intellectual, necessarily contrast with Art Brut or Folk Art?
The thousand-year-old art of the Museums, to oppose the ephemeral one which little by little settles in the street? Art has always been a means of defining populations, in a cultural or identity context. It was thus often a tool of propaganda or of political and social demarcation until one began to approach the term “democratization of art”.
This question, put forward by André Malraux in 1959, has in particular favored the opening of cultural places to new audiences for a few years. However, sharing is only one way. Large museums acquire, with public or private funds, works at disproportionate prices to reveal them punctually to the eyes of their spectators. Large private collectors set up Foundations to “generously” share their possessions with the crowds. The art is there, available to everyone, but does this work that we contemplate, and which we revel in for a few seconds, also become a reflection of the frustration of those who cannot possess it?
Warhol, praised, mocked or conspired opens a breach. Art must be accessible to all. When Keith Haring in turn announces “Art is for everybody”, he comes to demystify this so-called elitism of art. However, giving access to works is not enough; To go through with this principle, we must also allow everyone to be able to own a work of art.
It is from this perspective that the concept of “Art for Eveybody – A work of art for all” was born from the LOFT Gallery. Since the end of the 19th century, painters and visual artists have developed the declination of their works through engraving, lithography or serigraphy. The multiplication of parts made it possible to reduce their price and therefore make them more affordable. If plastic artists and sculptors also make bronzes or multiples of medium formats, these remain however inaccessible to a majority of the population.
By making small but high-quality works of art in multiples of 300 copies, the LOFT Gallery wishes today to close this debate on art for all.
Yes, art is for everyone. Yes, art is accessible to all budgets, and yes, art can be integrated into any space, even the smallest, such as student rooms. Aesthetics is a universal feeling, charged with the emotion which is expressed through our environment. Let’s put some poetry, parody or mystery in our lives. Let’s live the art, not the art of Sunday, but the art that we can feed on a daily basis and that we can share.
Art for all … art for us